AI integration
Put AI to work in your website, shop and systems.
We connect ChatGPT, Claude, Gemini and other models to the tools you already use, choosing the right one for each job.
The major models. One independent integrator.
Our approach
Built so the model can change. AI moves quickly. We keep the model behind a clean interface, so you can switch provider or upgrade later without rebuilding your system.
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OpenAI
ChatGPT and GPT models
Chat, writing, image understanding and tool calling.
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Anthropic
Claude
Long documents, careful reasoning and clear writing.
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Google
Gemini
Text, image, audio and video input; fits Google Workspace.
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Microsoft
Azure OpenAI and Azure AI
OpenAI and other models hosted in Azure, with Microsoft 365 Copilot extensions where they fit.
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Mistral AI
Mistral models
European models, including open-weight options.
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Meta and others
Llama and open-source
Models you can run on your own server or private cloud.
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ElevenLabs and others
Voice
Natural speech for phone and web assistants, plus speech-to-text.
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Several providers
Image generation
Product, banner and marketing visuals, model chosen per task.
Product and company names are trademarks of their respective owners. NAMIL LLP is an independent integrator and is not affiliated with, sponsored by or endorsed by any of them.
What AI can take off your plate.
Practical use cases we build, grouped by who you serve.
Consumer-facing
B2C
For online shops and service businesses that sell directly to consumers.
Featured
Order status answers
Customers ask “where is my order?” by chat or email and get the real status from your shop and courier data, with a hand-over to a person when the request needs one.
What gets easier
- Fewer “where is my order” emails
- No more copying tracking numbers by hand
- Consistent answers, every time
- Shop API
- Courier tracking
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Customer
Hi, where is my order 10482?
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Assistant
It was dispatched yesterday. The courier expects to deliver it tomorrow before 12:00. Here is your tracking link.
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Customer
Can I change the delivery address?
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Assistant
That needs a person. I have passed your request to our team with the order details.
Uses: order status, courier tracking, hand-over rule
24/7 shopping assistant
Answers product, delivery and returns questions on your site at any hour, using your own catalogue and policies.
What gets easier
- Fewer repetitive questions in your inbox
- Answers outside office hours
- WooCommerce
- PrestaShop
Smart product search
Search that understands plain requests such as “warm waterproof jacket for walking” and suggests related items that are in stock.
What gets easier
- Shoppers find products without exact keywords
- Less manual cross-selling setup
- Embeddings
- Catalogue sync
Descriptions and translations
Drafts descriptions, meta titles and translations from your product data, in your tone of voice, ready for review.
What gets easier
- Large imports no longer stall on copywriting
- Consistent wording across languages
- Bulk import
- Multilingual
Voice assistant
A voice agent for phone or web that answers common questions, takes bookings and passes calls on, with a natural-sounding voice such as ElevenLabs.
What gets easier
- Fewer missed calls
- Staff freed from routine phone questions
- Bookings taken outside opening hours
- ElevenLabs
- Telephony
- Booking system
Review and feedback analysis
Groups reviews, survey answers and support tickets by theme and sentiment.
What gets easier
- A monthly themes summary instead of a pile of reviews
- Spot product issues earlier
- Reviews
- Support tickets
Product and marketing visuals
Background clean-ups, lifestyle variations and banner drafts generated from your own product photos.
What gets easier
- Visuals ready faster for new listings
- Fewer reshoots for small changes
- Image models
Personalised emails
Drafts follow-ups, abandoned-basket reminders and newsletters based on purchase history, inside the email tool you already use.
What gets easier
- Relevant messages without writing each one by hand
- Segments built from your data, not guesswork
- Email platform
- Purchase history
Business processes
B2B
For internal processes, teams and the business clients you serve.
Featured
Document and invoice processing
Reads invoices, purchase orders and delivery notes, extracts the key fields and sends them to your accounting software or ERP for approval.
What gets easier
- Much less manual data entry
- Fewer typing errors in totals and references
- Documents processed as they arrive
- OCR
- Accounting
- ERP
- Supplier
- Example Supplies Ltd
- Invoice no.
- INV-0419
- Due
- 30 days
- Net
- £1,240.00
- VAT 20%
- £248.00
- Total
- £1,488.00
Draft bill created in your accounting software, waiting for approval
Internal knowledge assistant
A private assistant that answers staff questions from your own manuals, policies and past projects, with links to the source.
What gets easier
- New staff find answers without asking around
- Less time searching shared drives
- RAG
- Private data
CRM and email automation
Sorts incoming email, drafts replies, logs contacts and updates deals in your CRM.
What gets easier
- Inbox triage takes minutes, not hours
- The CRM stays current without extra admin
- CRM
Lead qualification
Scores and routes enquiries from forms and email, and asks the follow-up questions your team would ask.
What gets easier
- Sales time goes to serious enquiries
- Quicker first response
- Forms
- CRM
AI agents for repetitive processes
Multi-step agents that check, compare, fill in and hand over, with a person approving anything that matters.
What gets easier
- Routine back-office tasks run on their own
- A clear log of every step taken
- People step in only where judgement is needed
- Agents
- Approvals
- Audit log
Proposals and reports
First drafts of proposals, quotes and recurring reports from your templates and data.
What gets easier
- Start from a solid draft, not a blank page
- Recurring reports go out on time
- Templates
- Your data
Data analysis in plain English
Ask questions about sales, stock or support data in plain English and get tables and charts back.
What gets easier
- Answers without waiting for a spreadsheet
- Trends visible to people who are not analysts
- Sales data
- Stock
- Dashboards
Connected systems
Connects AI to your ERP, CRM or WooCommerce through their APIs, so results land where your team already works.
What gets easier
- Results land in the ERP, CRM or shop your team already uses
- No copy and paste between tools
- REST APIs
- Webhooks
- WooCommerce
How we introduce AI. Start small, scale what works.
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01
Audit
We map your processes, data and systems, and find where AI genuinely saves time.
You getA shortlist of use cases and a recommended model.
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02
Pilot
One use case, built small and tested with real data and real users.
You getA working pilot and an honest view of the results.
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03
Integration
We connect it properly to your website, shop, CRM or ERP, with monitoring and fallbacks.
You getA production system your team uses every day.
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04
Support
Prompt and model updates, cost tracking and improvements as providers change.
You getAn integration that keeps working as AI moves on.
Data & privacy
Your data, handled with care.
Every integration is designed around UK GDPR principles. These are the working rules we follow, not a certificate.
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Data minimisation
Only the data a task needs is sent to a model. Personal details are removed or masked where possible.
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You choose where data is processed
We compare provider terms and hosting regions, and can use self-hosted open-source models when data must stay on your own infrastructure.
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A person in the loop
Anything customer-facing or financial can require human approval before it goes out.
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Transparency
Customers are told when they are talking to an AI, and automated actions are logged.
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Least-privilege access
API keys and permissions are limited to what each integration needs, and stored securely.
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Clear records
We help you document what is processed and why, so your privacy notice and records stay accurate.
Questions we hear often
Do we need to change our website or shop?
Usually not. Most integrations connect through existing APIs or a plugin, so your site keeps working as it does now.
Which AI model will you use?
The one that fits the task, the budget and your data requirements. We often test more than one during the pilot, and the integration is built so the model can be changed later.
Can AI work without sending our data to a third party?
In many cases, yes. Open-source models such as Llama or Mistral can run on your own server or private cloud, so data stays on infrastructure you control.
What does the free consultation cover?
A conversation about your processes and goals, and an honest view of where AI is worth it for you and where it is not.
How much does it cost?
It depends on the scope and on model usage. After the consultation we send a written estimate, including expected running costs.
Find out where AI would help you most.
A free, no-obligation conversation about your processes and the models that would suit them.